SigBee is a product that surveys employees daily on their attitude, and mindset toward the day. We conducted surveys, qualitative interviews, heuristics audits, and weekly sprints to improve the product experience with SigBee’s engineering team and product management.
This project was completed at ZoCo Design.
Josh Walz, Project Oversight & Product Design
Jack McDermott-Sweeney, Lead Product Designer
Anna Klatt, Lead Researcher
Ellie Koewler, Client Engagement
After conducting qualitative interviews and quantitative surveys with various customers of the SigBee app, we uncovered some key opportunities to improve the customer experience.
In order to grow employee adoption we lowered the interaction cost of using the app. Now employees will be prompted daily with fewer questions with fewer interactions.
To help employees see value in the product without the need for direct supervisor intervention, an idea was proposed to recommend different styles of reading, meditation, and music depending on their daily check-in.
Because SigBee was an early-stage startup, we wanted to ensure that they would be able to stand up their product—even without a designer. So we established design pattern libraries and components so that engineers could be empowered to make decisions without the need for continuous design oversight.