In our earliest meetings with Jeff Johnson & Co. we discovered how personable and family-like their company was. Each employee took a vested interest in each interaction that they had—almost as if they were a family friend. So rather than branding them like any other jeweler, we decided to lean into what made them different—their people.
Rather than creating an e-commerce experience, we created a tool to help users discover the right jeweler to fit their style, and help them start a conversation with the jeweler before they even visited the store. The website would keep records of their likes and dislikes—helping the jeweler prepare the best experience possible for the customer when they visit the store.