We helped a jeweler passionate about telling stories elevate their brand.

Jeff Johnson & Company


When you walk into JJ&Co. you'll work directly with the artisan designing your jewelry, not a salesperson. 

The problem was that the personal nature of their business prevented traditional marketing tactics—it felt inauthentic to their brand.


Our solution? Make a brand that's authentic to who they are—the jeweler down the street.

In our earliest meetings with Jeff Johnson & Co. we discovered how personable and family-like their company was. Each employee took a vested interest in each interaction that they had—almost as if they were a family friend. So rather than branding them like any other jeweler, we decided to lean into what made them different—their people.

JJandCo Monogram
JJandCo Logotype
JJandCo Brand Standards 1
JJandCo Brand Standards 2
JJandCo Jewelry Boxes
JJandCo Leather Stamp
JJandCo Stitched Logo

Their brand relied heavily on person connections, so we let the website “introduce” users to the jewelers.

Rather than creating an e-commerce experience, we created a tool to help users discover the right jeweler to fit their style, and help them start a conversation with the jeweler before they even visited the store. The website would keep records of their likes and dislikes—helping the jeweler prepare the best experience possible for the customer when they visit the store.

JJ and Company Homepage Mockup
JJ and Company Mobile Mockups

Photography of their artisans and their work helped JJ&Co. tell their story.

Photo of Jeff Johnson
Photo of Rich Langdale
Pink Sapphire and Diamond Ring_JJandCo_20190611_22
Emerald and Gold ring

And custom thank you cards prompted their customers to share their custom pieces with the world—keeping the word-of-mouth tradition of Jeff Johnson & Co. 

Custom stories cards photo

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